This digital trend is helping advertisers in numerous ways. Be it the need of data, task optimization, SEO enhancement, localization tools, collaboration networks, social media listening tools, social media management apps, or marketing automation resources, everything is at their finger tips.
With all these tools in hand, digital marketing is soaring high and so is the revenue. The revenue will still rise as time goes on. The measure-ability of the Internet to charge advertisers for lead and clicks rather than impressions further attracts advertisers. The marketing is targeted, focused, optimized and yield results unlike the traditional media in which throwing money doesn't guarantee the return on investment you are looking for.