Tuesday, 14 April 2015

Digital Marketing- High on Performance!

Welcome to the era of digital- An era where digital tools are solving all our marketing problems in no time. Never before has marketing been this easy. Advertisers and customers are meeting and interacting on their preferred platform. According to a recent statistics, 85% world's online population has used the internet to make a purchase. The statistics don’t lie! People turn to the internet to learn more about any product or service they are considering and make their purchase accordingly. This is true for pretty much any business or company they are thinking about doing business with- from health products to movie tickets and a lot more.
This digital trend is helping advertisers in numerous ways. Be it the need of data, task optimization, SEO enhancement, localization tools, collaboration networks, social media listening tools, social media management apps, or marketing automation resources, everything is at their finger tips.
With all these tools in hand, digital marketing is soaring high and so is the revenue. The revenue will still rise as time goes on.  The measure-ability of the Internet to charge advertisers for lead and clicks rather than impressions further attracts advertisers. The marketing is targeted, focused, optimized and yield results unlike the traditional media in which throwing money doesn't guarantee the return on investment you are looking for.



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