Tuesday, 15 April 2014

5 Digital Trends for 2015

Anurag Gupta, Managing Director DGM India talks about the digital trends for the future...

Digital advertising spends in India: 

Digital advertising in India will continue to outpace the other media. I reckon that by 2015 Digital advertising will be well over 10% of total advertising from current 7% levels.

There will be continued dominance of performance metrics based pricing, however  mobile and video advertising will grow significantly.


Ecommerce: 

There will be thousands of ecommerce players emerging in India who will look at ecommerce from a sales/profitability angle. Indian buyers will slowly start shifting buying online for convenience as opposed to better deals/prices. Amongst the larger players we should see some consolidation.


Social Media: 

I see sustained interest in Social media. However the distinction between personal and professional usage of social media will continue to blur. For e.g. I see facebook being used significantly for business purpose in times to come.


Mobile Internet: 

More and more Indians will access Internet through their mobile phones. There will be a growth in WAP but an explosion in Applications & App traffic.  What will be interesting to watch out is the App v/s WAP consumption behaviour of users specially when about 155 million people are using mobile internet now.

Connected devices:

We should see more and more devices being ‘connected’ in times to come. 10% of internet usage in India will move to these connected devices in the near future.

Innovations & Entrepreneurship: 

We should see continued environment of entrepreneurial ideas & innovations in India. With number of incubator cells and accelerators growing and a large number of International accelerators setting up in India; we should see some real good innovations and products along with an exponential rise in number of entrepreneurs.



4 comments:

  1. Nice observation

    Ecommerce - need better and innovative business models focussed on diverse buy/sell models other than the "best deal" "one stop" Big Bazaar style Flipkarts & Snapdeals. Definitely a lot of other categories will open up in this domain. Huge gap still in the clothing & daily used products category.

    Social Media - using Facebook for business is definitely on the cards with increase usage of FB app & cross API integration with other apps.

    Connected devices - cross device is a mystery for most of the advertisers especially the telecoms & FMCG guys. Moment, anyone will solve this mystery, the market will see a fresh momentum there.

    Innovation & Entrepreneurship - agree

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