Anurag Gupta, Managing Director DGM India talks about the digital trends for the future...
Digital advertising spends in India:
Digital advertising in India will continue to outpace the other media. I reckon that by 2015 Digital advertising will be well over 10% of total advertising from current 7% levels.
There will be continued dominance of performance metrics based pricing, however mobile and video advertising will grow significantly.
Ecommerce:
There will be thousands of ecommerce players emerging in India who will look at ecommerce from a sales/profitability angle. Indian buyers will slowly start shifting buying online for convenience as opposed to better deals/prices. Amongst the larger players we should see some consolidation.
Social Media:
I see sustained interest in Social media. However the distinction between personal and professional usage of social media will continue to blur. For e.g. I see facebook being used significantly for business purpose in times to come.
Mobile Internet:
More and more Indians will access Internet through their mobile phones. There will be a growth in WAP but an explosion in Applications & App traffic. What will be interesting to watch out is the App v/s WAP consumption behaviour of users specially when about 155 million people are using mobile internet now.
Connected devices:
We should see more and more devices being ‘connected’ in times to come. 10% of internet usage in India will move to these connected devices in the near future.
Innovations & Entrepreneurship:
We should see continued environment of entrepreneurial ideas & innovations in India. With number of incubator cells and accelerators growing and a large number of International accelerators setting up in India; we should see some real good innovations and products along with an exponential rise in number of entrepreneurs.
Digital advertising spends in India:
Digital advertising in India will continue to outpace the other media. I reckon that by 2015 Digital advertising will be well over 10% of total advertising from current 7% levels.
There will be continued dominance of performance metrics based pricing, however mobile and video advertising will grow significantly.
Ecommerce:
There will be thousands of ecommerce players emerging in India who will look at ecommerce from a sales/profitability angle. Indian buyers will slowly start shifting buying online for convenience as opposed to better deals/prices. Amongst the larger players we should see some consolidation.
Social Media:
I see sustained interest in Social media. However the distinction between personal and professional usage of social media will continue to blur. For e.g. I see facebook being used significantly for business purpose in times to come.
Mobile Internet:
More and more Indians will access Internet through their mobile phones. There will be a growth in WAP but an explosion in Applications & App traffic. What will be interesting to watch out is the App v/s WAP consumption behaviour of users specially when about 155 million people are using mobile internet now.
Connected devices:
We should see more and more devices being ‘connected’ in times to come. 10% of internet usage in India will move to these connected devices in the near future.
Innovations & Entrepreneurship:
We should see continued environment of entrepreneurial ideas & innovations in India. With number of incubator cells and accelerators growing and a large number of International accelerators setting up in India; we should see some real good innovations and products along with an exponential rise in number of entrepreneurs.
